RESEARCH FIRM Ipsos Mori has been accused of shopping around identifying details for 27 million EE mobile phone users, although the network has debunked the reports.
Pirate Party UK leader Loz Kaye found reports of the death of the deal rather hard to swallow.
"It's tempting to think that EE have taken their name Everything Everywhere too literally. Ipsos Mori seem to want to have it both ways. Given the well documented problems with anonymisation, while Ben Page's statements are welcome, they are not entirely reassuring. It's difficult to square these promises with Ipsos Mori's announcement to the markets back in April that the deal will give 'the ability to access EE's entire database', he said.